Privacy Statement

This Privacy Statement explains how ShoppApparel.com and its affiliated companies (“we”, “our”, “us”) collect, use, and share your personal information.

1. Who We Are
ShoppApparel.com is a data controller responsible for your personal information. Our group of companies operates across many countries.

2. Information We Collect
We collect information you provide directly and automatically when you interact with us.

  • Information you give us: This includes details you provide when you make a purchase, create an online account, contact our Customer Services team, use our in-store Wi-Fi, participate in promotions or surveys, or interact with us on social media. This may include your name, address, email address, phone number, payment information, date of birth, and your communications with us.
  • Information collected automatically: When you visit our websites or use our app, we collect data like your IP address, browser type, device information, and how you interact with our digital platforms using cookies and similar technologies. In our stores, we may use CCTV for security and may collect limited data via Wi-Fi.

3. How We Use Your Information
We use your information for the following purposes:

  • To Fulfil Your Orders: Processing your payments, delivering your purchases, and managing returns.
  • Customer Service: Providing support and responding to your inquiries.
  • Marketing: With your consent, we will send you marketing communications about our products, services, and promotions that we think may interest you. You can opt-out at any time.
  • Improving Our Business: Analysing customer behaviour to improve our products, services, websites, and stores.
  • Security and Fraud Prevention: Protecting our business and customers from fraudulent activity.
  • Legal Compliance: Meeting our legal and regulatory obligations.

4. Legal Basis for Processing
We process your personal information based on:

  • The necessity for performing a contract with you (e.g., processing your order).
  • Our legitimate business interests (e.g., improving our services, fraud prevention).
  • Your consent, which you can withdraw at any time (e.g., for direct marketing).
  • Compliance with a legal obligation.

5. Sharing Your Information
We only share your information with trusted third parties, including:

  • Service providers who perform services on our behalf (e.g., payment processing, delivery, IT support, marketing agencies).
  • Professional advisors (e.g., lawyers, auditors).
  • Law enforcement or government bodies where required by law or to protect our rights.
  • Other companies within our corporate group.

6. International Transfers
Your information may be transferred to and processed in countries outside the UK and European Economic Area (EEA). When we do this, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

7. Data Retention
We will keep your personal information only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Your Rights
You have several rights regarding your personal information, including the right to:

  • Access the information we hold about you.
  • Correct inaccurate or incomplete data.
  • Request erasure of your data (“the right to be forgotten”).
  • Object to or restrict our processing of your data.
  • Data portability.
  • Withdraw your consent at any time.

To exercise these rights, please contact us using the details in the “Contact Us” section below.

9. Cookies
Our websites and app use cookies and similar technologies to distinguish you from other users. This helps us provide you with a better experience and allows us to improve our services. You can set your browser to refuse all or some cookies, but this may affect website functionality.

10. Links to Other Websites
Our website may contain links to other third-party websites. This Privacy Statement does not apply to those sites, so we encourage you to read their own privacy policies.

11. Changes to This Privacy Statement
We may update this Privacy Statement from time to time. The most current version will always be posted on our website.

12. Contact Us
If you have any questions about this Privacy Statement or how we handle your personal information, please contact us through our website.